22.04.2009
by Healthcare Advertising - Google News
Category Healthcare Advertising
21.04.2009
by Healthcare Advertising - Google News
Category Healthcare Advertising
Rick Keefer, President and CEO of Publicis Strategic Solutions ...Earthtimes (press release), UKPublicis Healthcare Communications Group (PHCG), a member of Publicis Groupe SA, is one of the largest healthcare communications groups in the world with over 2700 employees located in 10 countries. Worldwide healthcare services include advertising, ... |
21.04.2009
by Healthcare Advertising - Google News
Category Healthcare Advertising
Health-care reform for the already insuredSeattle Times, United StatesThe insurance industry unleashed a battalion of negative advertising so effective that it has entered political lore. We speak of the Harry and Louise ads on TV. Authoritative male voice-over: The government may force us to pick from a few health plans ... |
21.04.2009
by Healthcare Advertising - Google News
Category Healthcare Advertising
Norquist warns House not to increase cig taxTampabay.com, FL... the tobacco industry documents, it appears PM chose Americans for Tax Reform to front the advertising campaign. [5] In a March 1994 review of its lobbying options for defending its business, countering Clinton's healthcare plan was a high priority. ... |
21.04.2009
by Healthcare Advertising - Google News
Category Healthcare Advertising
Free Press Calls for National Journalism Strategy at House HearingThe Latest | Free Press, DCJust as we have created national strategies to address crises in health care, energy independence, and education -- it is time to craft a national journalism strategy to get out ahead of this problem and take advantage of the opportunities it creates. ... |
21.04.2009
by Healthcare Advertising - Google News
Category Healthcare Advertising
Swift Energy, Pharmasset, S&T Join the RetreatWall Street JournalAlso in the health-care space, Pharmasset stopped development of Clevudine for hepatitis B in the wake of side effects in long-term users in South Korea, where it already is sold. The Princeton, NJ, drug developer closed down 92 cents, or 10%, to 8.33. ... |
21.04.2009
by Healthcare Advertising - Google News
Category Healthcare Advertising
Healthcare Advertising's Newest ModelClickZ News, NYBy Hollis Thomases, clickz, Apr 21, 2009 I've written a lot about contextual advertising, mainly because it works. Performance-wise, it can give search a run for its money. Unlike search, the inventory may not be as constrained. ... |
21.04.2009
by Healthcare Advertising - Google News
Category Healthcare Advertising
Lobbying Groups Ramp Up Spending on Issue AdsWall Street JournalHealth-care organizations have spent millions of dollars on advertisements, according to the analysis. The newly formed Conservatives for Patients Rights says it will spend $20 million urging Democrats to enact a health-care law that relies on the free ... |
20.04.2009
by Healthcare Advertising - Google News
Category Healthcare Advertising
Fran Dresher urges patients ask questionsUnited Press InternationalThe Agency for Healthcare Research and Quality, part of the US Department of Health and Human Services and The Advertising Council ads feature people asking questions in everyday situations -- such as in a restaurant -- but "clamming up" when their ... |
20.04.2009
by Healthcare Advertising - Google News
Category Healthcare Advertising
STERLING-RICE GROUP LAUNCHES STATEWIDE CAMPAIGN TO “LET LOVE HEAL”dBusinessNews Denver (press release), CO“While most medical advertising typically relies on images of doctors in white coats with stethoscopes, SRG's ‘Love Heals' campaign takes a non-traditional approach to building a strong healthcare brand,” said Al Banisch, managing director at SRG. ... |